Stockland Corporation Limited is an Australian company founded by Albert Scheinberg and Ervin Graf in 1952 as a stock and holdings company. The vision of the company was purposely to achieve growth, profits and to foster the development of Australian cities and country at large. The company has business in shopping centres, retirement villages and industrial estates. Currently, the company manages 41 malls valued at $5 billion across, has 13 distribution and industrial centres, 62 retirement villages and has 16 offices in Australia. The current managing director is Mark Steinert while the chairperson is Graham Bradley (Stöckl, 2011).


Sustainability at every company is vital and Stockland is no exceptional. To ensure sustainability, they ensure that the communities and environment within them are in good shape for future generation. They also ensure that they share equal values to all their stakeholders and by far delivering a quality way of living (Stöckl, 2011). Moreover, they create the right balance of social, economic and environmental conditions to communities, investors and customers by recent and in the future. Being a recognised company in suitability leader, they set and raise the standard of suitability management and disclosure in the property industry. This is to the fact that staff approach and management is independently assured annually.

The stakeholder theory is a management theory that addresses values and morals in a managing organisation. Stockland being a company with well-established morals, it has a well-established, robust stakeholder’s framework that is essential for their identification. The framework is underpinned by five fundamental principles endorsed by 2010 executive committee board. They capture stakeholder’s trends across the business, creating regular communication with stakeholders, understanding their stakeholders by building trust in them. Besides, creating early-prioritised engagement with their stakeholders helps to create clear project vision and a proactive, harmonised approach across the business are the keys to identifying their stakeholders (, 2015).

Institutional theory is a policy making that emphasises the legal and formal aspects of government structures. Being a licenced company, stokeland do respond to government laws and engages in tax payment. The act of paying tax enables it to cater for reasonable demands of the government hence responding to pressure (Stockland and Baumann, 2011). Being a registered company gives it an advantage of operating without any managerial pressure of being shuttered.


The Stockland Company having an experience in the field, it has been able to make profits, grown into a large organisation and it has led to the growth of numerous cities and country at large. It has also helped to develop countries economy through payment of taxes.


Having in market competition for an extended period, Stockland Company Limited should stipulated equal rights that favour clients, employees and shareholders. The rules should outline the freedom each in an organisation should have. More so, they should have an initiative that gears towards helping the needy, the sick and helping handicapped. The action will draw many investors in the company.







Stockland, P. and Baumann, J. (2011). Red Eyes or Blue Feathers Journeys Grade K. Orlando, Fla.: Houghton Mifflin Harcourt., (2015). Stockland | Residential House and Land | Retail | Retirement Living. [online] Available at: [Accessed 28 Aug. 2015].

Stöckl, H. (2011). Multimodale Werbekommunikation – Theorie und Praxis. Zeitschrift für angewandte Linguistik, 2011(54).

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