Media Studies; Understanding TV through queen’s coronation and royal wedding.
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The Society, in the twenty-first century, whether we choose to refer to it as national, global, or local, is imbued with Television. The entire society is dependent on Television to gain information about the essential events and vital values in our society (O’Dnneil, 2003). Television media assume the responsibility of covering important events in one way or another provided that there is one dominating center of power in society.
Television plays an extremely crucial role in educating the society, representing the country, boosting cultures, and preserving citizenship. Television advertisements influence our decisions making. For instance, if a favourite celeb is promoting a particular product it has to be good for the plain fact that that pop star is endorsing it.
The royal wedding and coronation event reveals a more intense Television coverage. The mass media (TV) constructs the royalties not just as power holders or sovereigns but rather as members of the viewer’s family (Elihu, 1992). It is interesting how the journalist takes the role of household’s dominant symbol. They act as well-informed and inquisitive uncle or aunt who discerns every single detail about everyone and is ecstatic to share this with anybody who cares to listen. The built familiarity shows a vibrant intention to create a substantial connection between media, subjects and the royalties.
The mass media endeavor to satisfy a community demand for swift and steady access to newsworthy occasions such as royal weddings and coronation. The royal family on the other hand benefit from the Television technology by solidification of their place in the national focus (David, 1983). The Coronation was an event of integrating the society and expressing its moral center. The Coronation event of 1953 has been construed according to the mass media’s (BBC) own frames. The Television broadcast took a reverential view of the royal family. Queen Elizabeth II was placed in an imperial milieu and constructing a coronation event characterized by reverent magnificence.
Television coverage is viewed coronation as a problem free event of national integration and unity. The candid fact that not every person felt at home is overlooked. It is evident that there existed a small percentage of individuals who differed on the message of national celebration and unity (David, 1983). Therefore, it is erroneous to conclude that the event was primarily positive and integrative just because the BBC Television only featured contented society. BBC never gave any attention to the problem areas.
The core problem connected with the Coronation is how to ensure a fruitful performance and smooth functioning (Elihu, 1992). Another problem is the audience clogging up streets and possible littering and consequently dirtying the environment and causing delays. These issues are not given any media coverage.
The conventional wisdom of media research is that unity is a less probable leitmotif for news. The items on the news mostly pay attention to the conflicts and problems. Still, news will concentrate on anything that can capture the attention of the audience. This is because it will lead to increased sales, subsequently an essentially conflict-free treatment of significant media events and celebrations comes as no surprise. The Coronation event also lent itself readily to personification, another imperative measure for newsworthiness.
David, C., 1983. Performance and Meaning of Rituals. The British Monarchy and the Invention of Tradition, 1(12), pp. 1820-1977.
Elihu, D. D. &. K., 1992. Media Events. The Live Broadcasting of History, pp. 25-119.
O’Dnneil, N. B. &. H., 2003. Media, Monarchy, and power. 1 ed. USA: Intellect- European Studies Series.