New Media and its Impact on the New Generation

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New Media and its Impact on the New Generation

The new media has played a great role in the society, and will keep on influencing and shaping culture (Rolls, 2006). It has also been a powerful influence to the new generation. They are first participants of a period where everyone can access everything at every time and place. It is a generation of wireless communication and mobile technology.

Social networks have ensured that everyone is connected. To the new generation, connectivity is the natural fabric and basic assumption of their daily life. The older generation mostly uses the new technology to enhance productivity since things can been done quickly, easier and in a cheap way. However, to the new generation, being connected is just a way of life.

Connecting through social media makes the new generation need not to interact face to face. Rolls (2006), argues that they tend to prefer texting to talking, which negatively affects their job market. Many of them regularly communicate to friends that they have never seen. Hence, a strange sense of anonymity is created such that a person’s decision on whether to post anything can make them to be everywhere or nowhere. Avatars are there to replace their physical appearance. In addition, increasing cases of childhood obesity have been attributed to the ability to hide by the new generation.

The new generation tends to control technology more than the older generation. Unlike the way baby boomers often feel a need to respond to technology, the new generation makes use of new media. The new media has made the new generation to be initiators and problem solvers. The generation is used to asking many questions happening in the world. Having access to a lot of information has given them the experience of digging deeper into urgent questions (Rolls, 2006).

According to Rolls (2006),the new media also impacts the way the new generation view themselves. In an age and day where they are sending Snap chats rather than writing notes with their hands shows that social media is actually affecting how the new generation view themselves. According to recent studies 20 percent of students agree that social media boost their confidence. However, most of them do not realize that their identity is more that whatever is projected in social networks like Facebook and Twitter.

Social Media affect the future professional career of children. Most of them do not know that what they share or post on social networks today will hinder their chances of getting a job in future. Thus parents and educators should teach this generation the negative effects of social media and how they can benefit from social media (Rolls, 2006).

In the consumer world, companies must understand what motivates users when considering the impact of new media. In this era of mobile communications and social networks internet users are boosting a new economic power. The new generation is a generation of connected consumers that benefit from being online enabling them to demand a role that is more active in the purchasing power. These consumers expect more while shopping. They often demand to be listened to and always in a hurry to give comments whether negative or positive to express them. Thus, the company’s no longer control their brand image as the new generation is taking a bigger role in the process.




Rolls, A. (2006). New media. Bronx, NY: H.W. Wilson.


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